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The Studio

  • Creative Producer
  • Video/Film Editing
  • Motion Graphics
  • Creative Direction
  • Brand Story
  • Film & TV Pitch Decks
  • Product Management

Brand Research

& Story: We conduct cross analysis of brands in your field, reporting on trends, history, & make recommendations for next steps in telling your brand story and your overall creative. 

Film/Video Editing & Motion Graphics:

We bring over two decades of experience in pre production through to post. Expertise in Adobe Premiere,  After Effects, Illustrator & Photoshop.

Product Management:

Responsible for the strategy, development, and success of a product throughout its lifecycle, we understand market needs, creative best practices, help define product requirements, and work closely with cross-functional teams to deliver a product that meets customer expectations and brand/creative objectives.

Film & TV Decks:  With ample experience in pitch deck design, we will help you to visually communicate the concept, vision, and potential of your project to network executives, producers, or investors. Our goal is to  capture the essence of the show in a concise and compelling visual manner.

Creative Direction & Production:  Fat Tabby brings collaborative creative leadership to your projects and your brand, leading and guiding your team of creative professionals, such as designers, writers, artists, and marketers, to ensure that their work aligns with the overall goals and objectives of the project.  We often collaborate with clients, stakeholders, and other departments to develop innovative ideas, concepts, and strategies that effectively communicate messages or tell stories. We provide feedback, direction, and inspiration to team members, helping to nurture talent and maintain high standards of quality and creativity. Additionally, we join in on brainstorming sessions, pitching ideas to clients, managing budgets and resources, and staying current with industry trends and best practices. 

 

 

Expertise

Client and Stakeholder Communication:  Serve as the primary point of contact between the creative team and clients or stakeholders. Communicate project updates, address feedback and concerns, and ensure that your objectives are met while maintaining the integrity of the creative vision.

Quality Control and Assurance: Monitors the quality of work and ensures that it meets industry standards and client expectations. Review drafts, provide feedback, and oversee the final delivery of the project to ensure that it is polished and professional.​

Problem Solving and Decision Making:  Adept at problem-solving and making critical decisions under pressure, anticipating challenges, resolving conflicts, and making strategic decisions to keep the project moving forward and on track for success.

Conceptualization and Vision: Responsible for developing the creative concept and vision for a project. We work closely with clients, stakeholders, and creative teams to brainstorm ideas, conceptualize campaigns, and define the overall direction of the project.

Creative Oversight: Provides creative leadership and guidance throughout the production process, ensuring that the project stays true to its creative vision and objectives, overseeing everything from scriptwriting and storyboarding to visual design and editing.

Production Management: This includes everything from budgeting, scheduling, hiring, and managing resources to ensure that the project stays on track and within budget.

Team Leadership and Collaboration: Leads and collaborates with a diverse team of creatives, including writers, directors, designers, editors, and creative production staff. Provides feedback, direction, and support to team members, fostering a collaborative and productive working environment.

Creative Director/Producer

  • Visual Concepts: Includes mood boards, concept art, or images that convey the visual style and atmosphere of the show. This section helps stakeholders visualize the look and feel of the series.

  • Budget and Financial Projections: Provides estimates of the production budget, potential revenue streams (such as advertising, streaming rights, or merchandise), and expected return on investment.

  • Creative Team: Highlights the credentials and past successes of the show's creators, writers, directors, and producers. This section builds confidence in the team's ability to execute the vision effectively.

  • Marketing and Distribution Strategy: Outlines plans for promoting and distributing the show to reach its target audience effectively. This may include partnerships with networks, streaming platforms, or marketing campaigns.

 

Here's a breakdown of what you might find in a  pitch deck:

  • Title Slide: Introduces the title of the show, often accompanied by a captivating image or logo.

  • Logline: A concise one or two-sentence summary that encapsulates the premise of the show and its unique selling point.

  • Synopsis: Provides a more detailed overview of the plot, themes, and characters. It may include key plot points, character arcs, and the setting.

  • Target Audience: Defines the demographic the show is intended for, including age range, interests, and viewing habits.

  • Market Analysis: Provides insights into the current  landscape, similar projects, and potential competitors. This section may also include research on audience demand and trends.

  • Character Profiles: Introduces the main characters of the show, including their backgrounds, motivations, and relationships with other characters.

  • Episode Breakdown: Outlines potential episodes for the first season, including brief summaries of each episode's plot and any recurring themes or story arcs.

 

Film &

TV Decks

Color Correction and Grading: Adjustment of the colors and tones of the footage to create a consistent look and mood. This process involves color correction for technical accuracy and color grading for creative purposes.

Special Effects: Depending on the project,  visual effects (VFX) or computer-generated imagery (CGI) to enhance or create elements within the video.

 

Titles and Graphics: Adding titles, subtitles, and graphics to the video, providing essential information, context, or branding.

Collaboration: Work closely with you and your team members to ensure the final product aligns with the creative vision and meets the project's goals.​

Footage Review: Review all the raw footage captured during filming. This includes assessing the quality of the shots, identifying the best takes, and understanding your vision for the project.

 

Editing Software: Expert in Adobe Premiere Pro and After Effects.

 

Cutting and Arranging: Cut and arrange video clips to create a coherent and compelling narrative. Decide the sequence of shots, pacing, and timing to effectively tell the story or convey the intended brand message.

 

Audio Editing: This includes adjusting levels, adding music, sound effects, and ensuring clear and synchronized audio with the visuals.

 

Post

-Production

& Editing

Product Development and Iteration: Oversee the development process, providing guidance and direction to the team. Prioritize features, make trade-off decisions, and iterate based on feedback from users and stakeholders.

​Product Launch and Go-to-Market Strategy: Lead the launch of new        products or features, collaborating with marketing and sales teams to develop go-to-market strategies.  Define positioning, messaging, pricing, and distribution channels to drive adoption and revenue.

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Performance Monitoring and         Optimization:  After launch, monitor the performance, tracking key metrics such as user engagement, retention, and revenue. Analyze data, gather customer feedback, and iterate on the product to optimize performance and address user needs.

Market Research and Analysis: Conduct market research to understand customer needs, preferences, and competitors. Analyze market trends, gather feedback from users, and identify opportunities for innovation or improvement.                                   

Product Strategy and Planning: Based on market insights, develop a strategic vision for the product. Define product/brand goals, prioritize features, and create roadmaps to guide the development process.      

               

Requirements Definition: Collaborate with stakeholders, including customers, engineers, designers, and marketers, to define product requirements. Translate customer and brand needs into actionable user stories, feature specifications, and acceptance criteria.                          

Cross-Functional Collaboration: Work closely with cross-functional teams, such as engineering, design, marketing, and sales, to execute the product and brand vision. Facilitate communication, resolve conflicts, and ensure alignment between teams to deliver the product on time and within budget.

Product Management

​3. We work to ensure consistency in branding and messaging across various channels and platforms, maintaining a cohesive and unified brand image.

4. Staying informed about industry trends, emerging technologies, and cultural shifts is crucial. We ensure that the creative work and brand story remains relevant and resonates.

1. A compelling brand story not only helps differentiate a brand from its competitors but also fosters a sense of loyalty among consumers. It allows people to connect with the brand on a personal level, forming emotional bonds that go beyond mere transactions. Successful brand stories often play a crucial role in building brand identity and fostering customer engagement.

 

2. We help to ensure that the creative work aligns with the overall goals and vision of the brand.

 

 

Brand

Research

& Story

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